GUN NEUTRAL IS A NEW INITIATIVE EXPLORING WAYS ENTERTAINMENT COMPANIES, INDIVIDUAL PRODUCTIONS AND STORYTELLERS CAN HELP SOLVE THE GUN VIOLENCE CRISIS IN OUR COUNTRY. 

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Regardless of format, stories on stage and screens influence minds and culture – as early as 1972, the U.S. Surgeon General found a direct connection between violence in media and the real world. Even more troubling, according to the Annenberg Public Policy Center, the portrayal of gun violence disproportionately impacts younger minds.  

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GUN NEUTRAL IS NON-PARTISAN AND NOT POLITICAL. GUN NEUTRAL SUPPORTS THE STORYTELLER’S NEED TO BE TRUTHFUL AND AUTHENTIC IN THEIR ARTISTIC WORK, WHILE ESTABLISHING A GUN NEUTRAL DESIGNATION FOR INDIVIDUAL PRODUCTIONS AND FOR COMPANIES WILLING TO MAKE A SYSTEMIC COMMITMENT.

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For a production to receive the Gun Neutral designation, it will agree to create a new budget line item that will fund two areas of focus: destroying illegal and illicit weapons and investing in youth programs for the arts in underserved areas where gun violence is most deadly. 

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ADDING LINE ITEMS TO BUDGETS CAN SPUR HIGHER TIERS AND FEES WHICH CAN COMPLICATE PRODUCTION.

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Gun Neutral is working with the unions to disqualify the Gun Neutral line item from tier designation.

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AT ITS CORE, GUN NEUTRAL IS A BELIEF THAT THE ENTERTAINMENT INDUSTRY CAN COLLABORATE TO SOURCE NEW SOLUTIONS THAT WILL SLOW AND POTENTIALLY HALT THE GROWING NATIONAL HEALTH CRISIS OF GUN VIOLENCE, STARTING NOW, BY THINKING MORE RESPONSIBLY ABOUT THE POWER OF OUR INDUSTRY.